WHAT WE DO 事業内容
Global Brand Operations
Selling products overseas requires more than launching a listing.
Basic Living manages product development, marketplace operations, logistics, customer feedback, and continuous brand improvement to support long-term growth in international markets.
DAILY OPERATIONS
Products, logistics,
customer feedback
Small details often determine whether a product succeeds over the long term.
OPERATIONS 日々の業務
Japanese product development, global ecommerce expertise.
Basic Living combines Japanese product development with global ecommerce expertise.
ABOUT BASIC LIVING 会社概要
Company Overview
Basic Living Co., Ltd. operates as part of the Fun Standard group, focusing on overseas e-commerce operations, international marketplaces, and global brand development from Fukuoka, Japan.
COMPANY NAME
Basic Living Co., Ltd.
PARENT COMPANY
Fun Standard Co., Ltd.
ESTABLISHED
August 4, 2015
BUSINESS
Overseas e-commerce, product development, marketplace operations, and brand management.
MAIN BRANDS
BELLEMOND / HIBINO / PYKES PEAK
TEAM SIZE
Approximately 15 members including part-time staff (as of May 2026)
HEADQUARTERS
Onojo, Fukuoka, Japan
GLOBAL OPERATIONS
Amazon US, Europe, Australia, and other international marketplaces
GROUP SCALE
Approx. 120 employees across the Fun Standard group
GROUP REVENUE
Approx. ￥7.6 billion annual revenue (group total, FY2025)
01
Global marketplace operations
We manage and grow brands across international marketplaces through product page optimization, pricing strategy, inventory coordination, advertising, and customer experience improvements.
02
Product Localization
Products are adapted for international markets through packaging design, localization, compatibility checks, instruction development, and continuous customer feedback after launch.
03
Brand Building
We position and present our products for overseas markets through localized branding, clear messaging, and customer-focused product pages.
04
Logistics & Compliance
From shipping and inventory management to tariffs, labeling, VAT, and marketplace regulations, we coordinate the operational side of global ecommerce.
05
Brand Presence
We develop and operate global-facing brand experiences across storefronts, websites, marketplace content, and digital marketing for brands including BELLEMOND and HIBINO